Friday, December 2, 2011

When Apple Releases A Mac Game Console...

Apple are rapidly overtaking Microsoft in having a finger in every pie, but their games console is strikingly conspicuous by it's absence. The world runs on money, and there is no question of the money to be made in this arena, so it's not a question of whether they will release one, it's just a question of when. When they release something new, they tend to only be willing to venture into new ground if their release will blow everything else out of the water, so I think it is not too far a stretch to assume that when the MacBox 360 is released, it will be something immersive on a scale not seen before.

Total immersion MMORPGs are probably going to be their direction: you know, like a wii crossed with World of Warcraft on crack. Virtual Reality contact lenses, wired gloves, socks and other attachments, supernatural video game powers you dont just see on a screen, but experience and feel in real life. The sensation of blasting lightning from your fingertips or feeling the force actually flow through you in a Star Wars game, dizziness and vertigo as you fly through suspended islands on a dinosaur in Avatar, learning and perfecting your 'expelliarmus' in a Potter game, or being a hobbit / elf / ranger in Middle Earth and actually interacting with millions of other people all over the world in realtime. It won't just be fantasy sci-fi geeky stuff either; imagine Grand Theft Auto, or Medal of Honor! Imagine going to the movies and seeing an incredible film, and knowing that for £30 you can get the game from Tesco and actually explore and experience the world you just saw, with it's smells, smells, textures, tastes, people, customs and quests. People will not leave cinemas wishing they could live in the world they just saw, the films will serve to sell them that world, and they will go to Tesco and buy it. Incredible genius.

The thought of combining the determination of Apple to out-do every competitor, with the level of sophistication now available in the games console world, leaves me wondering how long it will be until they suddenly push the whole market ten years forward from the Wii and Kinect, and provide something which many gamers will retreat inside, rendering the real world their actual 'second life'.

Exciting and terrifying times!

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